GOOG vs AAPL

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Sep 20, 2026

GOOG

70.2
AI Score
VS
GOOG Wins

AAPL

45.6
AI Score

Investment Advisor Scores

GOOG

70score
Recommendation
STRONG BUY

AAPL

46score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric GOOG AAPL Winner
Forward P/E 22.0751 34.7222 GOOG
PEG Ratio 1.2128 2.6691 GOOG
Revenue Growth 24.2% 16.4% GOOG
Earnings Growth 294.0% 28.7% GOOG
Tradestie Score 70.2/100 45.6/100 GOOG
Profit Margin 54.8% 27.6% GOOG
Beta 1.00 1.00 Tie
AI Recommendation STRONG BUY HOLD GOOG

Relative Price Performance (Last 90 Days)

GOOG 1M: +0.8% · 3M: -6.3% AAPL 1M: +6.1% · 3M: +12.8%

Current Technical Phase

GOOG

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 54

RSI (14): 53.5 · Price: $344.41

AAPL

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (3.3% over 20 days), RSI 64

RSI (14): 64.2 · Price: $336.13

Fundamentals Snapshot

Metric GOOG AAPL
Market Cap
Forward P/E 23.2 35.1
Trailing P/E 17.0 38.2
Revenue (TTM)
Revenue Growth 0.2% 0.2%
Gross Margin 0.6% 0.5%
Operating Margin 0.3% 0.3%
EPS 20.17 8.83
Dividend Yield 0.00% 0.00%

Frequently Asked Questions

Based on our detailed analysis, GOOG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.