Is TRIP stock a Buy, Sell, or Hold?

Based on our analysis, TRIP is currently a HOLD with moderate confidence. 📊 HOLD: TRIP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of TRIP stock?

Our analysis estimates the fair value range for TRIP to be between $8.43 and $9.01. The current price is $8.74.

What is the analyst price target for TRIP?

The average Wall Street analyst price target for TRIP is $13.36. This implies a potential upside of 52.8% from current levels.

TripAdvisor (TRIP) Stock: Buy, Sell, or Hold?

TRIP - TripAdvisor, Inc.

SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.

$8.74

0.02 (0.23%) ▲

5d: +2.58%

30d: -5.31%

90d: -40.14%

HOLD

MODERATE Confidence

Protect Your TRIP Gains

Analysis Updated: Oct 13, 2026 12:00 AM ET

Earnings: Nov 05, 2026 22d

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Oct 12, 2026 at $8.70 · last confirmed Oct 13, 2026

Strength: 8.6/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: TRIP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 25.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$15.53

Based on 14.5% avg growth

INTRINSIC VALUE TODAY

$9.65

9.4% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.5x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: TRIP is currently trading at $8.74, which is considered fair relative to its 30-day fair value range of $8.43 to $9.01. The stock's valuation (Forward PE: 8.2) is in line with its historical norms (7.5). At these levels, the market is pricing in 3.0% annual earnings growth.

Technical Outlook: Technically, TRIP is in a strong uptrend. Immediate support is located at $8.22, while resistance sits at $9.03.

Market Sentiment: The stock scores a mixed 43/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $13.36 (+52.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position FAIR

Historical Trading Range $8.43 - $9.01

Company Quality Score 57/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 75.7%

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All Signals

NEUTRAL: Price in fair range
NEUTRAL: Mixed technical signals (43/100)
BULLISH: High volume confirmation
BULLISH: Trading 52.8% below Wall St target ($13.36)
BULLISH: Expecting earnings turnaround to 3.0% growth with -7.2% revenue growth
NEUTRAL: Bottoming setup forming (43/100) — watch for confirmation

Trading Range Analysis

30-Day Trading Range $8.43 - $9.01

Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $8.22

Resistance Level $9.03

Current Trend Strong Uptrend

Technical data as of Oct 13, 2026

Fundamental Context

Forward P/E (Next Year Est.) 8.22

Wall Street Target $13.36 (+52.8%)

Revenue Growth (YoY) -7.2%

Earnings Growth (YoY) -32.1%

Profit Margin 0.3%

Valuation Premium vs History +3.0% premium

PE vs Historical 8.2 vs 7.5 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +3.0% (market-implied from PE analysis)

1-Year Target $9.00 (+3%)

2-Year Target $9.27 (+6%)

3-Year Target $9.55 (+9%)

3-Yr Target (if PE normalizes) (PE: 8→8) PE COMPRESSION $8.72 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 19.9, Growth: 27.1%) $43.40 (+397%)

Base: (SPY PE: 8.2, Growth: 27.1%) $17.96 (+106%)

Bear: (PE: 7.0, Growth: 27.1%) $15.27 (+75%)

📈 Valuation based on Current Earnings

Forward PE: 6.75 | Forward EPS (Implied): $1.29

Bull Case $10.53 (+21%)

Analyst growth 15.0%, PE expands to 7.1

Base Case $8.72 (0%)

Market implied 0.0%, PE stable at 6.8

Bear Case $6.67 (-24%)

Severe decline -15.0%, PE contracts to 6.1

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: October 13, 2026 5:24 PM ET
Data refreshes hourly during market hours. Next update: 6:24 PM

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Insider Activity (6 Months)

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NEUTRAL

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Advanced TRIP Option Strategies

Professional options setups generated by AI based on today's TRIP price and gamma walls.

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