EBAY Stock Analysis: Buy, Sell, or Hold?
EBAY - eBay Inc
$112.06
1.15 (1.04%)
▲
5d:
-4.39%
30d:
+2.51%
90d:
+9.91%
BUY
MODERATE Confidence
Analysis Updated: Jul 17, 2026 12:00 AM ET
Earnings: Jul 29, 2026
10d
Smart Money Distribution
None View Scanner →
Strength: 6.1/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: EBAY shows positive signals but monitor for confirmation. Market pricing in 3.1% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: EBAY shows positive signals but monitor for confirmation. Market pricing in 3.1% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$144.08
Based on 7.1% avg growth
INTRINSIC VALUE TODAY
$89.46
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: EBAY is currently trading at $112.06, which is considered fair relative to its 30-day fair value range of $107.75 to $114.10. The stock's valuation (Forward PE: 16.6) is in line with its historical norms (15.2). At these levels, the market is pricing in 3.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, EBAY is in a strong uptrend. The price is currently testing key support at $109.85. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, EBAY is in a strong uptrend. The price is currently testing key support at $109.85. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$107.75 -
$114.10
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
68.6%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($109.09)
- NEUTRAL: Market pricing in 3.1% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$107.75 -
$114.10
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$109.85
Resistance Level
$118.13
Current Trend
Strong Uptrend
Technical data as of
Jul 17, 2026
Fundamental Context
Forward P/E (Next Year Est.)
16.64
Wall Street Target
$109.09
(-2.6%)
Revenue Growth (YoY)
19.5%
Earnings Growth (YoY)
7.1%
Profit Margin
17.6%
Valuation Premium vs History
+3.1% premium
PE vs Historical
16.6 vs 15.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.1%
(market-implied from PE analysis)
1-Year Target
$115.53
(+3%)
2-Year Target
$119.12
(+6%)
3-Year Target
$122.81
(+10%)
3-Yr Target (if PE normalizes)
(PE: 17→15)
PE COMPRESSION
$112.18
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.0, Growth: 10.2%)
$189.16
(+69%)
Base:
(SPY PE: 16.6, Growth: 10.2%)
$149.82
(+34%)
Bear:
(PE: 14.1, Growth: 10.2%)
$127.35
(+14%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (26x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 25.61 | Current EPS (TTM): $4.33
Bull Case
$189.74
(+69%)
Analyst growth 55.5%, PE expands to 28.2
Base Case
$172.49
(+54%)
Market implied 55.5%, PE stable at 25.6
Bear Case
$75.42
(-33%)
Severe decline -20.0%, PE contracts to 21.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 18, 2026 5:26 PM ET
Data refreshes hourly during market hours. Next update: 6:26 PM
Data refreshes hourly during market hours. Next update: 6:26 PM
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Technical Signals Check
Is EBAY showing a specific setup today?
Insider Activity (6 Months)
1
Buys
8
Sells
Net
INSIDERS SELLING
Recent Transactions
Jordan Douglas Bradle Sw…
SELL
12113 shares
2026-04-15
Jamie Iannone
SELL
21000 shares
2026-04-06
Jordan Douglas Bradle Sw…
SELL
12978 shares
2026-03-18
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